Project Mission

The Strategic Advocacy Management (SAM) project is designed primarily to support implementation of the national family life and HIV/AIDS education (FLHE) curriculum by improving the institutional, managerial and technical capacity of the NGOs, government institutions and CBOs engaged in sexuality education programs at the national level and in the six priority states of The John D. and Catherine T. MacArthur Foundation (MF). 
The number of organizations implementing sexual and reproductive health and (SRHR) advocacy programs has been increasing and many are gaining strength. However, as developing institutions, these organizations (governmental and non-governmental) need considerable support and assistance to build and strengthen their overall management abilities, in addition to technical capabilities. 
SRHR advocacy activities, with multiple messages and channels addressed to diverse audiences, need to become more strategic and coordinated in order to be more effective in widening and strengthening support for SRH and rights while remaining sensitive to the specific needs of targeted audiences. Addressing these institutional, management and technical capacity development needs is critical for achieving Nigeria's ICPD goals related to sexuality education and SRHR. 
The SAM project is designed to address these challenges particularly in relation to implementation of the national FLHE curriculum. 
Beneficiary Groups 
The SAM Project aims to benefit primarily NGOs and government agencies working on implementation of the national FLHE curriculum in the focus states of the MacArthur Foundation (Borno, Cross River, Enugu, Kano, Lagos and Plateau), especially those working with: 

Adolescents and young people in school 

Parents and teachers, and parent-teacher organizations 

Traditional leaders and organizations 

Religious leaders and faith-based organizations 

Ministries of education and other relevant government educational institutions 

The media 

Academia and research institutions 

These (foregoing) organizations and entities may also work directly with MSA to access SAM Project resources .
SRHR organizations, civil society organizations, and other community groups engaged in family life education advocacy may also be assisted by the SAM Project with respect to development of their capacity to manage coordinated advocacy programs. 
Project Objectives
1. Promoting an enabling environment for implementing the national family life and HIV/AIDS education curriculum as an integral part of the school curriculum.
2. Improving the technical and managerial capacity of MacArthur grantees working on SE/SRH, to better support advocacy for implementation of the FLHE curriculum.
3. Building synergy between advocacy efforts on SE and maternal mortality reduction (MMR), among the implementing grantees.
Project Team
Marc Okunnu : Project Director

Yemi Osanyin : Deputy Project Director

Hope Oduma : Ag. Project Manager

Peter Suberu : Project Finance Manager

Doris Ikpeze : Administration Associate

Project Links
Through multi-sectoral, coordinated approaches, the SAM Project seeks to work with relevant national and international implementing, partner and donor organizations active in the social sector, particularly in the population and reproductive health sub-sector, including the following: 
MacArthur Foundation grantees (national and international) 

Packard Foundation grantees (national and international) 

Government agencies (Federal, State, and Local) involved with reproductive health development and family life and HIV/AIDS education programs 

Nigerian NGOs, CBOs and private commercial sector 

Consultants (individuals and institutions) 

Management development organizations 

Demographic and socio-economic research organizations 

MSA technical associates (national and international) 

International organizations in sexual and reproductive health and rights 

Population program departments of Foundations 

Other donors (bilateral, multilateral, and foundations) 

Contact Us
Name: Marc Okunnu, Sr. designation: Project Directoremail: mokunnu@msforafrica.org mobile: 0803 590 5095 
Name: Yemi Osanyin designation: Deputy Project Directoremail: y_osanyin@msforafrica-ng.orgmobile: 0803 323 4187 
Name: Hope Onasoga designation: Ag. Project Manageremail: hope.oduma@msforafrica-ng.org mobile: 0804 317 4878 
Name: Peter Suberu designation: Project Finance Manageremail: peter.suberu@msforafrica-ng.org mobile: 0805 508 3330 
Name: Doris Ikpeze designation: Administration Associateemail: doris.ikpeze@msforafrica-ng.orgMobile: 0803 314 0027
SAM ProjectManagement Strategies for Africa Katsina House (Third Floor) Ralph Sodeinde Street (opposite Federal Ministry of Finance) Central Area Abuja, FCT Nigeria Tel: (09) 234 3595-6, 234 3645 
Areas of Assistance
The staff and technical associates of SAM Project can provide technical assistance and support in the following areas: 
Strategic planning of advocacy and community education programs 

Organization development to strengthen the capacity for advocacy 

Human resources development and management 

Leadership skills development for SRHR advocacy 

Advocacy, and community mobilization/education program development 

Monitoring and evaluation 

Coordination, collaboration and partnership development 

Financial support (limited and conditional) for community-based activities 

How to access Services
Call Management Strategies for Africa (our contact details are presented below) to discuss your request and needs. 

If the SAM Project cannot meet your needs, our staff will suggest alternative sources of assistance and how to approach them. 

Once agreement has been reached on the assistance or service to be provided by the SAM Project, we need you to submit a formal (written) request, to enable our action to begin. 

If we are able to meet your need, we will prepare the scope of work (terms of reference) for the assignment, for your approval. This will become the basis for monitoring progress of the assistance and eventually evaluating it. 

If an alternative source of assistance is to be used, our staff can assist you to contact such sources, and to prepare the scope of work for the required assistance. 

Project Funding 
MacArthur Foundation 
Project Duration
March 1, 2005 - February 28, 2007